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Content Marketing
280 posts
How’d They Do That?
What makes marketing compelling? Stories. The story a brand tells may be implicit: “Coke Adds Life.” The customer…
Content Cookie Monsters
The history of man started with cave drawings, strolled through some metal-centric ages—Bronze, Iron, et al.—and then made…
Video Is No Laughing Matter
Marketers looking for brand association and advocacy have good reason to use online video. What other medium creates…
Mad Men (and Women) Are Still Alive and Well
The marketing world shook this week when Publicis Groupe and Omnicom Group announced the proposed formation of a…
The Power of Content Marketing in Consumer Purchase
Content marketing has always been an excellent tool for advertisers to reach their target market—whether it’s through an…
Content Marketing Success Measures
This article on measuring the efficacy of content is the final installment on Direct Marketing News’s primer on…
The Content Syndicate
This article is a continuation of the content marketing article that posted on July 1. The challenges with…
There’s Nothing Prudent About Good Content Marketing
Countless deadlines ago, when I decided to make journalism a career, my factory worker mother, truly a WWII…
Content marketing in a United Way
For most people, The United Way is best known for its NFL affiliation. But rubbing elbows with football…
King Content
Tom Gerace is the CEO of Skyword, as well as GetYourBizSaavy’s Sexiest Male Entrepreneur of 2010. Marketers, he…